Can we please call these "gifts" what they are ? They are marketing
tools, not gifts and not in any way harmless. I do not think an HCP
is absolved of responsibility b/c she does not "think about it" as
such. Betsy writes:
> "In all fairness to our nurses, I really don't think most of them
> even think about
> these things giving patients the wrong idea, nor do I think any of
> them would
> ever imagine that they were "marketing" formula for the company."
I am really not interested in "fairness" to people who behave
ignorantly. I am interested in human health. I am interested in
fairness to babies. This is the way that we allow these actions to
continue and they must stop!
> Nurses like to eat........so what? You eat, you leave, you go back
> to work. Then at least
> you have energy top help those mothers breastfeed."
>
I have to admit that this comment blew me away!! More energy to help
mothers breastfeed? How about more of a feeling of good will toward
the AIM reps! Remember those feelings of good-will (oxytocin-induced)
when folks break bread together?
>
> "Like one of my colleagues said the other night when we were having
> this very discussion.
> She said, ".....it's his job. He has to make a living.......so what?"
"
It is indeed his job. But, he took a job that has absolutely no
ethics behind it. Everyone chooses how they make a living. This is a
job that should die a natural death, due to its complete
ineffectiveness. Then he can just go find some honorable work
somewhere. I am just stunned that anyone in this profession can
justify this kind of behavior! It isn't as if we don't have proof,
contrary to how immune anyone thinks they are, that this behavior
does indeed affect attitudes and decision=-making.
> "he also has been good to us as far as bringing extra volufeeds,
> lids or immunization books when
> we run out at an odd times.
"Umm...and this would be his job as well. This is not b/c he is kind-
hearted--this is b/c he is well-trained to solicit positive feelings
from HCPs who ought to be booting his butt out the door!!!
Oh, my, this is so very frustrating....
Jennifer Tow, IBCLC, Ct, USA
http://healinghumanpotential.blogspot.com/
> ----------
>
> Date: Mon, 5 Feb 2007 13:21:56 -0500
> From: "Betsy Riedel,RNC,IBCLC" <[log in to unmask]>
> Subject: more on formula gifts
>
> We got the water bottles a couple of weeks ago as well, along with
> a Klee=
> nex=20
> box and pads of paper with Similac written all over. There was also
> somet=
> hing=20
> about "organic" Similac. I think we also have tape measures with
> the Simi=
> lac=20
> logo as well. They get thrown away right after we measure the
> baby's head=
> .=20
> The Kleenex box will go soon when the tissues are gone and not too
> many=20=
>
> people have taken the water bottles either, now that I think about
> it.=20=
>
> Someone mentioned that water is difficult to drink out of them
> anyway. Th=
> e=20
> pads of paper get used up as well. one of our peds said she would
> never g=
> o=20
> into a patkent room with a scrap pad with the Ross label on it. I
> said, "=
> ....you=20
> go, girl!"
>
> In all fairness to our nurses, I really don't think most of them
> even thi=
> nk about=20
> these things giving patients the wrong idea, nor do I think any of
> them w=
> ould=20
> ever imagine that they were "marketing" formula for the company.
> Personal=
> ly, I=20
> juts don't think that this is an importanr issue to any of my
> colleagues.=
> We=20
> rarely see our rep and when we do, he is on and out. he also has
> been goo=
> d=20
> to us as far as bringing extra volufeeds, lids or immunization
> books when=
> we=20
> run out at an odd times.=20
>
> Our rep is hosting something at a local popular "bar." Do I think
> many (o=
> r any)=20
> will go? No, I don't.
>
> I realize this isn't right or ethical, but at the same time, I
> don't thin=
> k the=20
> majority of nurses get into thinking this is cool or exciting.
> Nurses lik=
> e to=20
> eat........so what? You eat, you leave, you go back to work. Then
> at leas=
> t=20
> you have energy top help those mothers breastfeed. I just feel that
> some=20=
>
> here get way more bent out of shape about this than necessary but
> that is=
> =20
> your choice. I personally would rather spend my time with my
> patients and=
> =20
> support their breastfeeding. The source of my dinner doesn't
> factor in t=
> o the=20
> overall picture.
>
> Like one of my colleagues said the other night when we were having
> this v=
> ery=20
> discussion. She said, ".....it's his job. He has to make a
> living.......s=
> o what?"
>
> Betsy Riedel RNC, IBCLC
> Connecticut
>
> ***********************************************
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