Megan wrote:

<< Is anyone else under the assumption that this newest Abbott news release
 that shows we are "on the way" to the Healthy People 2010 goal, is a crack
 at trying to yet further undermine the need for the Ad Council's
breastfeeding PSA's?! That it should surface *now*, this release reeks of  suspicious
motives, especially with the dramatic title in the headlines  touting "soaring"
breastfeeding rates. I would hardly call initiation  rates of 70.1% "soaring."
>>

Actually, that was my thought as well, since Ross mentions nothing about
exclusivity, they are talking about "any" breastfeeding. (Rates have been 68 %
"initiation" before, so 'soaring' doesn't exactly work.)  It makes it seem like
we are near Healthy People goals, when in fact that issue has never been
addressed. Maybe it's only WHO/UNICEF goals that mention exclusivity, but the AAP
does as well I think. Also I bet the change from 70% inititiation to 33% at 6
months isn't a gradual drop-off, but more of a cliff, where moms who have not
been assessed or assisted adequately in hospital, or who go home to unsupportive
environments quit in large numbers due to pain/frustration and lack of hope.
Just my 5 cents...:)

Judy LeVan Fram, PT, IBCLC, Brooklyn, USA

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