If there is a sponsorship arrangement that you consider inappropriate then
for goodness sake at the very least write a letter to the organisation. I
just sent this one this morning. It's not hard to do.
Karleen Gribble
Australia

Dear Sir/Madam,

I am writing to express my disappointment at the current sponsorship by XXX
of the website of YYYYY. Worldwide, XXX uses unethical practices to market
its infant formula causing unecessary illness and deaths in babies. I do not
think that it is appropriate for a journal concerned with the health of
children to imply approval of these practices by accepting sponsorship from
this organisation. I hope that you might rethink this sponsorship
arrangement.

Regards

Karleen Gribble


----- Original Message ----- 
From: "Mary Herrington" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Wednesday, February 07, 2007 5:07 PM
Subject: Re: NRP sponsership


I was not shocked to see that Mead Johnson funded the CD-ROM part of the
NRP coursebook.  Its actually a great interactive, learning tool and they
picked the best place for their brand name placement.  CHeck out the PDF
attached and you can see the CD-ROM description(about 4rth page) and it
mentions Mead Johnson Funding was provided.

A few years ago teaching BF class, I would hand out paperback copies of the
AAP's Guidelines to Sucessful Breastfeeding.  Then I would ask everybody to
notice the cute little bear with blanky that was almost waving up at us from
the center, bottom front cover.  That is the Similac Bear, Ross Laboratories
funded the printing of these books.

And then I would ask them, Why?  Why would a Multi-Billion dollar formula
company actually fund the publication of our American Academy of Pediatrics
Breastfeeding Guide???

In other words, What is in it for them to do so??

Usually a great discussion would ensue about conflict of interest, follow
the
money, etc.

So- thanks Similac- I got a great BF discussion topic off ya!

Mary Herrington, RN, IBCLC


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