Philippine
Lactation Resource and Training Center
(A Joint Projec


Philippine
Lactation Resource and Training Center
(A Joint Project of Children for Breastfeeding, Inc.  and Nurturers of the Earth, Inc.)
3rd Floor, TESDA Women’s Center, East Service Road
South Luzon Expressway (SLEX), Taguig City, Metro Manila,
Philippines
www.breastfeedingphilippines.com
www.breastfeedingworld.net
[log in to unmask] 
(632)-7014414 and +63919-8395555

Organize
a Site!
Join Synchronized
Breastfeeding Worldwide 
                           Year 2                           
on October 11, 2008,
11:00AM (local time)
Advocates, lactation specialists and
other health professionals are enjoined to mobilize nursing mothers and organize
a site on October 11, 2008 at 11:00 AM local time to establish Synchronized
Breastfeeding Worldwide as a form of universal prayer for peace and
thanksgiving for motherhood and breastfeeding. This year’s event will also link
breastfeeding with World Food Day aside from carrying the World Breastfeeding
Week theme of Mother Support: Going for the
Gold.
 
Simultaneous breastfeeding started as
a form of protest against acts of discrimination to mothers who breastfeed in
public. Its popularity rose in countries like the USA, Canada and Australia to
become a form of celebration during occasions like World Breastfeeding Week to
assert mother’s nurturing role and the right to breastfeed anywhere and at anytime.
 
The inspiration to stage Synchronized
Breastfeeding Worldwide was conceived by two International Board Certified
Lactation Consultants (IBCLCs) Elvira L. Henares-Esguerra, MD, FPDS, RPh,
IBCLC, Director, Children for Breastfeeding Inc., Philippines and Nona D.
Andaya-Castillo, IBCLC, Director, Nurturers of the Earth Philippines. 
 
To educate mothers en masse on the
benefits of breastfeeding and create public pressure against milk companies and
US officials’ move to suppress advocates and the Philippine health officials, the
IBCLCs organized two simultaneous breastfeeding events (in single and multiple
sites) in their country that created national and international impact and won
two Guinness World Records. 
 
The challenge to hold the global event
spanning countries with different time zones evolved into the idea of synchronized
breastfeeding by gathering the most number of mother-baby pairs to breastfeed
at exactly the same LOCAL TIME in their Time Zone.  Similar to the celebration of New Year, every
hour in succession for a 24-hour period, countries in one time zone will
breastfeed simultaneously.
 
The first global event spearheaded
by Dr. Elvira’s organization, Children for Breastfeeding Inc Philippines, in
partnership with the World Alliance for Breastfeeding Action (WABA) took place
on 8 August 2007 to cap the celebration of World Breastfeeding Week. It
mobilized 10,103 mother-baby pairs converged in 325 sites in 16 countries with
9,826 pairs successfully latched at exactly 10:00 a.m. at their own local time. 
 
All those who are interested to be a
part of the bid to break the Guinness World Record on Simultaneous Breastfeeding
in Multiple Sites, please register your sites at www.breastfeedingworld.net. For
site organizers in the Philippines, please register at www.breastfeedingphilippines.com.
Site organizers can also text their name and email to +6327014414. After
registration, expect a copy of new guidelines and other materials for this
year’s event.
 
As a Philippine-led global event, it
was launched in Beijing, China during a gathering hosted by the Philippine
President Gloria Macapagal-Arroyo for some 500 members of the Filipino community
dubbed as “Breastfeeding Olympics.”


The Breastfeeding Clinic:
Your Partner from Pregnancy to Parenting
(Managed by two International Board Certified Lactation Consultants)
Nona D. Andaya-Castillo, IBCLC
Elvira L. Henares-Esguerra, MD, FPDS, RPh, IBCLC
Telephone: +632-7014414
Mobile: 63-919-839-5555


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