I think Jennifer got it right when she wrote:
To play devil's advocate as a mom who EPed for her first child and then
EBF'd her second, I took the ad a WHOLE other way.
A great deal of breastfeeding mothers MUST pump these days. Remember, there
are mothers who return to the work place and are not able to take their
babies with them. This makes pumping a necessity. I don't actually know of
any breastfeeding mothers who have not purchased a pump because all but one
of the breastfeeding mothers I know had to return to work.
With that in mind, I read the ad as saying "We know how valuable your time
is, so invest in the best quality pump to make sure you get to spend more of
that time with baby."
I've used six or seven different pumps and the amount of time it took to
express milk with each of them varied dramatically. I'm talking 15 minutes
of pumping verses 30 minutes of pumping. For a mom who EPed that's a
dramatic difference.
I in no way saw it as saying that pumping instead of direct nursing would
save you time.
When I read the ad copy, my understanding was that "express your love"
is just a simple way of saying that when a mother misses a
breastfeeding, she loves her baby enough to take the time to pump her
milk rather than using formula. And because the Ameda pump is fast and
effective, it makes this easier for "busy moms."
Nancy Mohrbacher, IBCLC
Lactation Consultant, Ameda Breastfeeding Products
Chicago suburbs, below zero Fahrenheit tomorrow, yikes!
>
>That's why I was asking, re: code compliance?, because there wasn't a =
>nipple/teat on the collection bottle and the mom wasn't shown bottle =
>feeding. I didn't know if Ameda was/is with Evenflo yet and wonder(ed) =
>if that partnership will make a difference in code-compliance.=20
>I thought the ad was implying that pumping instead of direct nursing =
>saved moms time, by dad/sibling/grandma feeding the baby, but not =
>because mom was returning to work or school.
>
>I definitely understand that some bf mothers MUST pump. My first son =
>nursed for 2 1/2 years, despite my working full-time as an LPN and =
>attending school "full-time" (a hospital-based RN program that I began =
>at 37 weeks pregnant), so I pumped for over a year and a half. He was =
>born the third week of school, I went back to school @ 2 weeks =
>postpartum and to work @ 4 weeks postpartum, and continued nursing lI =
>was done with the days of 7-3 class/clinical followed by a 3-11 work =
>shift, which sometimes meant only directly nursing at 0630 as I dropped =
>him off at the hospital's on-site daycare, or during my lunch break, or =
>when my husband got off work/picked him up from the daycare/brought him =
>to my unit before they headed home. I loved nurseathons during nights, =
>weekends, and evenings that I didn't work, but some days my pump and I =
>ALOT of quality time together :-)=20
>
>With my second son, I was employed on a maternity unit and was training =
>as a lactation consultant. Once again, pumped over a year and a half, he =
>nursed about 2 1/2 years....
>
>Son #3 and I have enjoyed 22 months so far of no pumping, no bottles. =
>Whenever anyone suggested that I pump so my husband, or the big =
>brothers, could feed Lachlan, so I could devote my time to other things, =
>I cringed and explained why that wouldn't work....So that's just the way =
>I interpreted the ad.
>
>vicki hayes rn ibclc in brunswick ga
>www.myspace.com/that_username_is_taken
>
>
>
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