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Subject:
ABM marketing to consumers
From:
Sulman Family <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Tue, 16 Sep 1997 23:29:37 -0600
Content-Type:
text/plain
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text/plain (10 lines) 
Susan Nachman-Srebnik's description of the "helpful" formula companies' 800
advice number, baby clubs and free cans of formula to new parents in Israel
reminded me of a wonderful analogy from a hospital-based maternity services
nurse here in Madison, WI a few years ago.  She asked what we would think
if, at a weight-loss class, the teacher handed each participant a carton of
Haagen-Daas ice cream as they went out the door, "just in case" they had
trouble following the diet.

Anne Altshuler, RN, MS, IBCLC and LLL leader

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