LACTNET Digest - 2 Dec 2003 to 3 Dec 2003 - Special issue (#2003-1705)this ad was linked to the article about the breastfeeding campaign.

anyone else find this entertaining in a dark sort of way.

katherine wilson-thompson
bristol va
wic peer counselor
"QIAT analyzes every article, ad, editorial, TV or radio news report delivered to your key audiences and shows you what will truly impact their opinion."
Information delivered by the news media to your key audiences contain impressions that will shape and form their opinions regarding you, your organization, major initiatives or other issues important to you. While collecting and reading news clips provides some indication of how they may see you, it only tells half the story. Contained within these news clips is a range of information that when seen through QIAT, can provide you with highly accurate, timely intelligence regarding how key opinions are being formed, and what you can do to proactively manage them. 

QIAT analyzes every article, editorial, TV or radio news report, letter to the editor, advertisement or information delivered to your key audiences through any other media, and shows you what will truly impact their opinion. QIAT tracks the volume of all public discussion important to you and identifies its tonality (Is it favorable to your objectives, critical, or just neutral?). It also tracks and measures the volume and tonality of impressions on key topics, voices, messages and other criteria important to you. QIAT can also measure the success of your PR campaigns and other communications efforts, identify, track and measure brand attributes, corporate reputation, and other key strategic information. 

Through clear analysis and crisp charts, QIAT enables you and your management team to see what's really happening; where to be concerned and not concerned, and separate the anecdotal from the real issues - all through analyzing the news clips you've been collecting all along. 

If you're concerned that the media may be having more impact than what you can gather by just reading news clips, let QIAT quantify the impressions contained in these news clips that are impacting opinions critical to your success. 

For more information, call us toll free at 866-443-9600 or or e-mail us at [log in to unmask] 

Read More? 

  a.. Basic Media Analysis

  b.. Advanced Media Analysis

  c.. Message & Opinion Measurement

  d.. Brand & Reputation Analysis

  e.. Retrospective Analysis

  f.. Comprehensive Written Reports
  - S.W.O.T Analysis
  - In-Person Report Presentations 

  g.. On-Call Strategy Support


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