My hospital has a wonderfully sneaky way to get parents to take all of the
prenatal classes, including breastfeeding. It's simple: we have a card that
the parents receive upon pre-registration that lists classes needed for new
parents and/or classes needed for experienced parents. Breastfeeding is on
both of the lists and can only be waived by the instructor. Every time they
complete a class, we sign it off on their card, and when the card is
finished, they turn it in to us for a certificate good for a car seat at the
local baby store. It amazes me how our class attendances rose when we
instituted this little hook to the car seat campaign. And I love it, because
I get a crack at them now!  :-)

Lisa Marasco, BA, LLLL, IBCLC
Santa Maria, CA