In a message dated 5/19/2004 9:17:19 AM Pacific Standard Time,
[log in to unmask] writes:
I might change my mind if I had any evidence *whatsoever* from health
promotion research that inducing or increasing guilt actually works
as a public health strategy.
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Loose lips sink ships - don't talk or you will kill our soldiers/sailors

A mind is a terrible thing to waste - give to colleges or you will harm
children

Freinds don't let friends drive drunk - you will be responsible for your
friend's death if you don't take his keys away.

This is you brain- this is your brain on drugs- you will have "fried" brains
if you take drugs

EVERY public health and social responsibility campaign is based on GUILT!
The Ad Council and OWH did 36 focus groups.  The only think the diverse
populations agreed on was that the risk-based approach opened their eyes and motivated
them to breastfeed.

Nancy
Nancy E. Wight MD, IBCLC, FABM, FAAP
Neonatologist, Sharp Mary Birch Hospital for Women and Children's Hospital
Medical Director, Sharp HealthCare Lactation Services
San Diego, CA
[log in to unmask]

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