I don't think it's an "industry influenced organization" but rather a company looking for investors, in this case, to invest in ABM.

This was disappointing (and buried in the article):  "Correspondence from the FTSE Chief Executive to IBFAN (International Baby Food Action Network) clearly indicates that the verification is against the FTSE4Good criteria and not against the WHO Code per se [12] ."

And this was disappointing: "...assessors will not be acting as judge on specific allegations but will be restricting their audit to assessing whether practices on the ground are in line with company policy."  And I'm guessing that "company policy" doesn't reflect the WHO Code.  

But it ends with hope: "With the effectiveness of the Code having hitherto been undermined by long-standing self-regulatory failure,
the FTSE initiative should be viewed as an opportunity to strengthen the Code with governance structures that are robust and independent."

I think we'll have to wait and watch.
Amy Peterson, IBCLC

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