The telephone businesses are hot into competition now that the
companies in Germany have gone private.  One ad recently shows a sweet baby
decorated with name bracelets of the new companies with the
information that basically too many cooks spoil the broth.  NOW a
competing firm shows up with a double page ad showing a baby
well-positioned on the breast and the other nipple exposed. We
are informed in this ad that everyone knows, whoever wants to get big
needs a good mother.  Interesting how breastfeeding is being used
these days to advertise.  Nothing like gentle advertising?! A
national weekly came out recently with a full page cover showing a revealing
breastfeeding pair.

All best wishes for a successful year promoting breastfeeding!

Anne Käser

Kathleen B. Bruce, BSN, IBCLC co-owner Lactnet, Indep. Consultant
Williston, Vermont
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