I received this from another list.  I waited to see if it would appear on
Lactnet.  I do not blv it has been, so, with the original poster's
permission, I am sending this to Lactnet.

>Just came back from Wal-Mart, yes the same Wal-Mart that is
>featuring a bargain price artifical baby milk on the front of their
>current Baby Week tab.  In the store I was greeted by a sign at the
>front door advertising this formula with the line:
> "There is no instruction manual for babies.  Thank goodness there is
>a formula."
>
>The little "info" booklets back in the infants dept had on the cover:
>"The miracle of birth.  The reality of life.  Parent's Choice Infant
>Formula"
>
>I was so steamed, I immediately found an assistant manager and
>explained to him about the WHO code, how the sign would offend every
>single breastfeeding mom who came into the store (about 50% of
>them!), and how breastfeeding doesn't have ad dollars to compete with
>stuff like that.  He seemed genuinely impressed and is going to
>discuss it with the store manager.  I'm also e-mailing corporate with
>my complaint.  The offending drug company is Wyeth Nutritionals,
>800-272-5095.  The address for Wal*Mart is <http://www.wal-mart.com>,
>phone 800-966-6546.
>
>Beth Johnson
>Mother of 3
>Certified Childbirth and Breastfeeding Educator