This stuff is for VLBW infants. 

-----Original Message-----
From: Lactation Information and Discussion [mailto:[log in to unmask]] On Behalf Of Phyllis Adamson IBCLC
Sent: Tuesday, January 19, 2010 1:41 PM
Subject: Re: Abbot to distribute Prolacta

The cynic in me wonders what's next?
The Abbott-Prolacta Handy Home Breast Pump?
Perhaps a motorized version of the Ross super giant syringe-style manual pump, like the old Kaneson pump?
So mom can pump the milk she will mix with the Prolacta/Abbott HMF.
Phyllis

---- Janice Reynolds <[log in to unmask]> wrote: 

=============
Abbot will now promote and distribute Prolacta products.  It sure all gets complicated now, doesn't it?

 

This makes sense to me - obviously Prolacta needed a sales team, and utilizing an existing team of reps that already visit the target market, makes lots of sense.

 

I also found the post on a forum for pharmaceutical reps, which confirms the product roll-out by Abbot.

 

 <http://www.cafepharma.com/boards/showthread.php?t=393382>
http://www.cafepharma.com/boards/showthread.php?t=393382  (about 2/3 the way down the thread)

 

"December training will consist of NICU crap and to train us on how we will incorporate Prolacta in our back"  

 

(this forum is quite interesting - one person also notes how "important" the NICU products are to him (not) - he says its 1.6% of his market.  Someone else talks about delivering sandwiches to the "office cows")

 

Janice Reynolds

 

Here's the "official story" off the Prolacta site.

 

http://www.prolacta.com/faq_abbott.php

 


Abbott Co-Promotion Agreement Frequently Asked Questions

  _____  


1. What is the co-promotion arrangement between Abbott Nutrition and Prolacta BioscienceR? 

Abbott Nutrition entered into a co-promotion agreement with Prolacta Bioscience, a life sciences company that creates specialty formulations made from human milk for the nutritional needs of premature and critically infants in the Neonatal Intensive Care Units (NICU). This co-promotion agreement will help to make human milk-based nutritional products more widely available for health care professional use in the neonatal intensive care units of hospitals across the U.S. 

2. What is the value of the Abbott Nutrition/Prolacta Bioscience co-promotion agreement to health care professionals? 

This co-promotion agreement increases the ability of health care professionals across the U.S. to access Prolacta products, thus giving them more options in the NICU to help support growth and development of the smallest premature infants (<1250g/2lbs 12 oz). Abbott Nutrition will use its national reach and expertise to broaden the availability of Prolacta Bioscience 100% human milk formulations to health care providers who care for these fragile patients. 

Prolacta Bioscience is known for its expertise in innovative manufacturing and processing of human milk. A recent study supports providing a 100% human milk-based diet to low-birth-weight infants <1250 g (2lbs 12 oz).1 The addition of Prolacta formulations to Abbott Nutrition's line of specialized nutrition products for preterm infants allows health care providers in hospital NICUs access to a broader range of feeding solutions. 

Abbott Nutrition is committed to ensuring optimal infant nutrition and has a long history of supporting breastfeeding with health care professionals and mothers by providing breastfeeding education materials, programs and infant nutrition products specifically designed for human milk fortification. As part of this commitment, Abbott Nutrition offers a wide range of specialized infant nutrition products designed to meet the unique needs of low-birth-weight, preterm infants treated in the NICU.

 

 

 

I also found


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--
Phyllis Adamson, BA, IBCLC
Glendale, AZ.
[log in to unmask]

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