ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
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Cornell Lab of Ornithology
SENIOR DIRECTOR, COMMUNICATIONS AND MARKETING
POSITION SUMMARY
The Lab of Ornithology is a semi-independent unit of Cornell
University housed in a state-of-the-art 92,000 sq. ft. science
building located at Sapsucker Woods Sanctuary. Programs are global in
scope and audience (FY 2005 budget: $13.5M). Scientific research,
public education and outreach, citizen-engagement, and biodiversity
conservation are supported by an international membership and
participant base numbering in the hundreds of thousands. The Lab is
deeply committed to exploring innovative uses of the Internet, hosts
the world's largest archive of natural sounds and videos, and is a
pioneering leader in engaging citizens in science projects. Its
authority, products, and partnerships have made the Cornell Lab of
Ornithology a household name among both amateur bird enthusiasts and
professional ornithologists.
The Lab seeks a visionary Senior Director of Communications and
Marketing to develop and implement marketing, recruitment,
communication, and membership strategies commensurate with the Lab's
breadth and global potential. One of four senior managers reporting
to the Executive Director, the Senior Director will oversee staff
teams in the areas of marketing, public relations and communication,
wholesale management, web communication, and membership recruitment
and servicing. Internet-based strategies will play a huge role. Key
duties include: oversight of all Lab publications and web sites;
communication and promotion of Lab projects to external audiences,
especially to the media and the general public; development and
implementation of strategic marketing plans for all Lab projects and
enterprises; coordination and tracking of license, royalty, and
permission contracts; copyright and trademark tracking;
identification of new revenue-producing opportunities and management
of business partnerships; oversight of membership recruitment
initiatives and member servicing.
REQUIRED QUALIFICATIONS
Bachelor's degree with 7 or more years of experience, including
management and strategic planning. Successful background in
marketing, communications, and journalism. Knowledge of Internet
usability, e-commerce, and Internet-based promotional strategies
essential. Creativity, flexibility, initiative, and entrepreneurship.
Working knowledge of branding and marketing principles. Collaborative
problem-solving and change-management skills. Excellent oral and
written communication skills. Advanced computer skills (word
processing, graphic design, spreadsheets, content-management
frameworks). Ability to accept high levels of responsibility and work
with minimal supervision. Ability to prioritize competing projects
with fixed timelines, and to manage complex business plans and
budgets. Excellent organizational skills. Ability to interact
effectively with senior management, creative programmatic staff, and
external stakeholders (members, sponsors, donors, etc.). Experience
with not-for-profit and/or commercial subscription membership
recruitment strategies, including both direct mail and Internet
solutions, highly desirable.
All applicants must use the online Cornell hiring system, Recruit Soft.
http://www.ohr.cornell.edu/jobs/index.html
--
Rick Bonney
Director, Program Development and Evaluation
Cornell Lab of Ornithology
159 Sapsucker Woods Road
Ithaca, NY 14850 USA
607-254-2442 office
607-227-5520 cell
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