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Subject:
Seeking studies on Digital Signage for Marketing/Communications in Informal Learning Environments
From:
Jenn Barlup <[log in to unmask]>
Reply To:
Informal Science Education Network <[log in to unmask]>
Date:
Wed, 12 Oct 2011 13:12:31 -0400
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ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
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COSI is currently researching Digital Signage opportunities and is looking for studies on the use of electronic signs in informal learning environments for marketing purposes.  We are not (at the moment) as interested in electronic signs for exhibit or program experiences, nor wayfinding per se, but rather for their effectiveness in communicating the availability of experiences and "products" available to guests and in studies on ROI in Informal Learning Environments.
 
Thanks...

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