ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
*****************************************************************************

You may want to try to get a spokesperson to appear on local TV and
radio, talking about just what "a million" means with colorful examples:
a million kisses, a million trees, a million frames of film . . . (most
likely that last one equals all three films (6 or 7 hours) of "The Lord
of the Rings".


David H. Katzive
Visual Technology Group
301 E. 57th Street,  New York,  NY  10022
ph 212 715 1501  fx 646 792 4497
[log in to unmask]

-----Original Message-----
From: Informal Science Education Network
[mailto:[log in to unmask]] On Behalf Of Amy Johnston
Sent: Tuesday, April 14, 2009 6:02 PM
To: [log in to unmask]
Subject: cost effective marketing

ISEN-ASTC-L is a service of the Association of Science-Technology
Centers
Incorporated, a worldwide network of science museums and related
institutions.
************************************************************************
*****

Hi,

We are expecting our millionth visitor in the next couple of weeks and
are
holding competitions over the current school holidays. We have some
amazing
prizes (family holidays etc) that came through at the last minute so we
couldn't do a big lead up marketing campaign. Our problem is that no one
seems to know about the competition  and we have virtually no marketing
budget left. 

 

What we currently have is: 

1.       Our generic TV ad with banner text explaining the competition.

2.       Banners outside (they just say 'prizes' though rather than the
extent).

3.       Ads in community papers

4.        Some radio mentions

5.       Posters in libraries and 1 mall. 

 

In our previous surveys 30% of our visitors found out about us through
TV.
We are not sure why its' not working now. 

 

Has anyone got any ideas for instant marketing campaigns? 

 

Thanks in advance,

Amy

 

 

Amy Johnston

Public Operations Manager

Science Alive!

 

p +643 3534575

f +643 3655189

[log in to unmask]

www.sciencealive.co.nz

 


***********************************************************************
For information about the Association of Science-Technology Centers and
the Informal Science Education Network please visit www.astc.org.

Check out the latest case studies and reviews on ExhibitFiles at
www.exhibitfiles.org.

The ISEN-ASTC-L email list is powered by LISTSERVR software from L-Soft.
To learn more, visit
http://www.lsoft.com/LISTSERV-powered.html.

To remove your e-mail address from the ISEN-ASTC-L list, send the
message  SIGNOFF ISEN-ASTC-L in the BODY of a message to
[log in to unmask]

<br><br><br>

-------------------------------------------------<br><br>

Privileged and confidential information may be contained in this e-mail and any files transmitted with it are intended only for the use of the addressee. If you are not the addressee, or not the person responsible for delivering it to the person addressed, you may not copy or deliver this to anyone else. If you receive this e-mail by mistake, please notify us immediately by telephone or e-mail and delete it from your system immediately.  The recipient should check this email and any attachments for the presence of viruses.  The company accepts no liability for any damage caused by any virus transmitted with this email. Thank you.




***********************************************************************
For information about the Association of Science-Technology Centers and the Informal Science Education Network please visit www.astc.org.

Check out the latest case studies and reviews on ExhibitFiles at www.exhibitfiles.org.

The ISEN-ASTC-L email list is powered by LISTSERVR software from L-Soft. To learn more, visit
http://www.lsoft.com/LISTSERV-powered.html.

To remove your e-mail address from the ISEN-ASTC-L list, send the
message  SIGNOFF ISEN-ASTC-L in the BODY of a message to
[log in to unmask]