ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
*****************************************************************************

Ben Gammon had shared some research about the Science Museum of London  
maybe five years ago.  I don't recall the results precisely, but I  
remember at the time it was in the low single digits.  When I heard  
about your success with the RFID's enabling you to track returns to the  
website, and heard that the numbers were 14-16%, I thought that this is  
much higher than I had been hearing anecdotally.  I sure went back to  
check how my jellyfish protein was flourescing!

Eric Siegel
Executive VP
    Programs and Planning
NY Hall of Science
47-01 111th Street
Queens, NY 11368
www.nyscience.org
On Apr 11, 2005, at 4:23 PM, Todd Gieseke wrote:

> ISEN-ASTC-L is a service of the Association of Science-Technology  
> Centers
> Incorporated, a worldwide network of science museums and related  
> institutions.
> *********************************************************************** 
> ******
>
> Please post replies to the list.
>
> Todd Gieseke
> Program Evaluator
> Museum of Science and Industry
> 57th and Lake Shore Drive
> Chicago, IL 60637
>
> 773.753.1377
>
> -----Original Message-----
> From: Informal Science Education Network
> [mailto:[log in to unmask]] On Behalf Of Susan Wageman
> Sent: Friday, April 08, 2005 7:35 PM
> To: [log in to unmask]
> Subject: Post visit engagement with websites
>
>
> ISEN-ASTC-L is a service of the Association of Science-Technology
> Centers Incorporated, a worldwide network of science museums and  
> related
> institutions.
> *********************************************************************** 
> *
> *****
>
> We would be interested in learning about research that tracks visitors
> who are encouraged in some way to follow up a science center/museum
> visit with a visit to a website. We are particularly interested in
> return rates (of those who are encouraged, what percent go to the
> website) and the drivers (discount coupon, educational experience,  
> etc.)
>
> We have a number of exhibits here at The Tech Museum of Innovation  
> where
> visitors can use "Tech Tags" - RFID tags that have unique identifying
> numbers. As visitors use their tags, a webpage is automatically created
> based on their experiences. They can then go to a website,
> http://my.thetech.org, and enter their number to see their page. (If  
> you
> want so see a sample page enter "E004010001FCE771" without the quotes  
> in
> the box on that page.)
>
> We have been tracking the percent of tags that are used to access
> webpages after a visit (currently 14%). But, we have no benchmark info
> for comparison.
>
> We would be very interested to learn about others' experiences.
>
> Susan B.F. Wageman
> Director, Tech Challenge Learning Programs
> The Tech Museum of Innovation     [log in to unmask]
> 145 W San Carlos St.              408-795-6303
> San Jose, CA  95113               fax 408-279-7167
> http://www.thetech.org/
>
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> More information about the Informal Science Education Network and the
> Association of Science-Technology Centers may be found at  
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To remove your e-mail address from the ISEN-ASTC-L list, send the
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