ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
*****************************************************************************
Another way to test it is to see how it fits in asking for
directions: "How do I get to xxxx?" It's amazing what that question
reveals.
Beryl
>ISEN-ASTC-L is a service of the Association of Science-Technology Centers
>Incorporated, a worldwide network of science museums and related institutions.
>*****************************************************************************
>
>We sometimes test exhibition titles with visitors, interviewing them and
>showing them printed cards with the titles we're considering. We have tested
>3-6 titles at a time. Questions have included:
>
>We'd like your opinion about some names for a new exhibit.
>These are some that we're thinking about [hand them the cards].
>
>Suppose you saw a newspaper ad for an exhibit with one of these names.
>Which one would you be most likely to make a special trip to see?
>
>Okay; what does __________ bring to mind?
>
>What would you expect to see in an exhibit called ___________?
>
>And which one would you be least likely to make a special trip to see?
>
>Okay; what does __________ bring to mind?
>
>What would you expect to see in an exhibit called ___________?
>
>Do you have any other comments?
>
>We find that these questions give a relative idea of appeal, and uncover
>associations that might not have occurred to the staff. Staff guesses about
>how people will react are fairly easy to let go of when we see the responses
>in visitors' own words. Usually it's clear which titles NOT to use, and
>which aspects of the proposed titles do and don't accurately reflect the
>exhibit content. Testing the visual images for ads and banners can give
>similar insights.
>
>I would recommend using such a process with enough lead time to revise
>titles, well before committing to a title for promotion or soliciting
>sponsorships.
>
>Lisa Hubbell
>Program Evaluator
>California Academy of Sciences
>875 Howard Street
>San Francisco, CA 94103
>[log in to unmask]
>
>
>> From: Joanna Fisher <[log in to unmask]>
>> Organization: The Children's Museum of Utah
>> Reply-To: [log in to unmask]
>> Date: Tue, 24 May 2005 22:25:57 -0600
>> To: [log in to unmask]
>> Subject: The process of Naming things
>>
>> ISEN-ASTC-L is a service of the Association of Science-Technology Centers
>> Incorporated, a worldwide network of science museums and related
>>institutions.
>>
>>*****************************************************************************
>>
>> Naming things (exhibits, programs, galleries, etc.) is not easy and has
>> the potential to drive individuals and departments apart. Everyone has a
>> great idea, wants it their way and thinks that everyone else's idea for
>> a name is silly, especially if it's the final name chosen.
>>
>> I would love to hear from anyone who has a good process or plan to name
>> a project. I would like to be able to include everyone who needs a
>> voice, but put the final decisions in the "right" place. Any ideas?
>>
>> Joanna Fisher
>> Director of Planning and Program Development
>> The Children's Museum of Utah
>> 840 N 300 West
>> Salt Lake City, UT 84103
>> 801-456-KIDS (5437) x113
>> 801-456-5440 fax
>
>***********************************************************************
>More information about the Informal Science Education Network and the
>Association of Science-Technology Centers may be found at http://www.astc.org.
>To remove your e-mail address from the ISEN-ASTC-L list, send the
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>[log in to unmask]
--
Beryl Rosenthal, Ph.D.
Director of Exhibitions and Public Programs
MIT Museum
265 Massachusetts Ave.
Cambridge, MA 02139
Tel: 617-452-2111
Fax: 617-253-8994
[log in to unmask]
"A great place to explore ideas, invention, and innovation:
http://web.mit.edu/museum"
***********************************************************************
More information about the Informal Science Education Network and the
Association of Science-Technology Centers may be found at http://www.astc.org.
To remove your e-mail address from the ISEN-ASTC-L list, send the
message SIGNOFF ISEN-ASTC-L in the BODY of a message to
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