ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
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Hi all,

Last spring we did some focus group research with teachers (a combination of loyal and lapsed customers) to try to understand factors that may be contributing to declining attendance from this important stakeholder group.  Unfortunately, our findings showed that there were a number of things that contributed to teachers not getting out of the classroom as much (ie. no silver bullet - darn!), some
of which are quite outside of our control (cost of buses). 

I know a general decline in attendance is being seen at other institutions, and maybe to science centres/museums as a whole.  I'm interested in hearing from others regarding attendance trends from this particular market.  Has anyone else done research to try to identify specific issues/reasons for the decline/potential opportunities? Has anyone introduced new programming or models of engagement
that are seeing positive results re student numbers? 

Thanks in advance for your responses. 
Catherine

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Catherine Paisley
Vice-President, Science Education
Ontario Science Centre
416-696-3295
[log in to unmask]
www.ontariosciencecentre.ca


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