ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
*****************************************************************************
in the process; group consensus is the best once the group has brainstormed some names;
> De: Colin Johnson <[log in to unmask]>
> A: [log in to unmask]
> Objet: Re: The Naming of Things
> Date: Thu, 26 May 2005 13:13:19 +0100
> ISEN-ASTC-L is a service of the Association of Science-Technology Centers
> Incorporated, a worldwide network of science museums and related institutions.
> *****************************************************************************
>
> ... and for those who can find a copy of Steve Pizzey's excellent but long
> out-of-print "Interactive Science and Technology Centres" (Science Projects
> Publishing, 1987 ISBN 0 9512394 0 6) the whole Techniquest naming story is
> written up in a chapter by Nicola Lewis, called "Market Research".
>
> This confirms Harry's recollections. Among adults, the seven most popular
> names from those offered in the Hall test were, in order: Active Science,
> Funtech, Technidrome, Funfizics, Tapping Technology, Science Scene, Funergy
> and (seventh but not last) Techniquest. Among children the preferences were
> similar, with the exception of Funtech which "they found patronising".
>
> Colin Johnson
> Director, Techniquest (1997-2004)
>
> > From: Harry White <[log in to unmask]>
> > Reply-To: Informal Science Education Network
> > <[log in to unmask]>
> > Date: Thu, 26 May 2005 12:30:23 +0100
> > To: [log in to unmask]
> > Subject: The Naming of Things
> >
> > ISEN-ASTC-L is a service of the Association of Science-Technology Centers
> > Incorporated, a worldwide network of science museums and related institutions.
> > *****************************************************************************
> >
> > Thank you Ian, for your kind words about Techniquest. The tale of the
> > Techniquest name wasn't quite like that though.
> >
> > Back in 1985 when we were known by the working title of WISTC (The Welsh
> > Interactive Science and Technology Centre) - very catchy, we were offered
> > the use of the Marketing Department of Wales Gas to assess a whole series of
> > names.
> >
> > Their manager Nichola Lewis devised a "hall-test" to evaluate the appeal of
> > a science centre and to look at a list of about 10 names.
> >
> > Remember that at this time there were no permanent science centres in the
> > UK, the names that scored best were the literal names "Science Fun",
> > "Encounter Science" etc. Techniquest actually scored quite badly as far as I
> > recall.
> >
> > So when we met together to consider the findings, none of us liked the very
> > literal names and we were considering another test run when one of the
> > researchers said that, actually they'd been calling it Techniquest
> > throughout the survey. We all agreed that that was what we called it too, so
> > that's how we ended up with the name. Not a great evaluation story I'm
> > afraid.
> >
> > As a fully bi-lingual centre, it has the advantage of having no Welsh
> > translation.
> >
> > Having lived with it for 20 years I have no objectivity left at all, but I
> > still like it.
> >
> >
> > --
> > Harry White, Concept Development Director
> > Techniquest, Stuart Street, Cardiff, UK. CF10 5BW
> > Tel: +44 (0) 29 20 475 475, Direct: +44 (0) 29 20 475 464
> > Fax: +44 (0) 29 20 482 517
> > Web: <a href=http://www.techniquest.org>http://www.techniquest.org</a>>
> > Techniquest is a Company Limited by Guarantee,
> > registered in England and Wales, no. 1955696
> > It is a registered as a charity, no. 517722
> >
> > ***********************************************************************
> > More information about the Informal Science Education Network and the
> > Association of Science-Technology Centers may be found at <a href=http://www.astc.org.>http://www.astc.org.</a>> To remove your e-mail address from the ISEN-ASTC-L list, send the
> > message SIGNOFF ISEN-ASTC-L in the BODY of a message to
> > [log in to unmask]
>
> ***********************************************************************
> More information about the Informal Science Education Network and the
> Association of Science-Technology Centers may be found at <a href=http://www.astc.org.>http://www.astc.org.</a>To remove your e-mail address from the ISEN-ASTC-L list, send the
> message SIGNOFF ISEN-ASTC-L in the BODY of a message to
> [log in to unmask]
Protek-on: CaraMail met en oeuvre un nouveau Concept de Sécurité Globale - www.caramail.com
***********************************************************************
More information about the Informal Science Education Network and the
Association of Science-Technology Centers may be found at http://www.astc.org.
To remove your e-mail address from the ISEN-ASTC-L list, send the
message SIGNOFF ISEN-ASTC-L in the BODY of a message to
[log in to unmask]
|
