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Thank you all for your contributions. Most of the responses I got  -even off the list- were based on experience and stating that 1-2 audiences is what we should be aiming at.

Have a lovely weekend

Gina Koutsika
Gallery Learning & Audience Advocate / Darwin Centre Phase 2
The Natural History Museum


-----Original Message-----
From: jeff courtman [mailto:[log in to unmask]]
Sent: 18 May 2005 16:12
To: [log in to unmask]
Subject: Re: optimum number of target audiences


ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
*****************************************************************************

True, but you can have several initiatives that have different target
audiences.......still, with regard to exhibits, I've always felt
layering of material is more rationalization than substantive...sounds
good, but doesn't do what it purports to do....i separate out each
initiative that I believe has  a unique audience, eg. school visitors or
family visitors, once I understand that audience, I can then consider
the tertiary relationships, to see what the overlap might be.  Then, if
it makes sense without diluting the original intent, you can find ways
that will meet both needs.  (this is a long winded way of saying
layering has always felt like putting the cart before the horse.)

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