ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
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Please post replies to the list.

Todd Gieseke
Program Evaluator
Museum of Science and Industry
57th and Lake Shore Drive 
Chicago, IL 60637

773.753.1377 

-----Original Message-----
From: Informal Science Education Network
[mailto:[log in to unmask]] On Behalf Of Susan Wageman
Sent: Friday, April 08, 2005 7:35 PM
To: [log in to unmask]
Subject: Post visit engagement with websites


ISEN-ASTC-L is a service of the Association of Science-Technology
Centers Incorporated, a worldwide network of science museums and related
institutions.
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We would be interested in learning about research that tracks visitors
who are encouraged in some way to follow up a science center/museum
visit with a visit to a website. We are particularly interested in
return rates (of those who are encouraged, what percent go to the
website) and the drivers (discount coupon, educational experience, etc.)

We have a number of exhibits here at The Tech Museum of Innovation where
visitors can use "Tech Tags" - RFID tags that have unique identifying
numbers. As visitors use their tags, a webpage is automatically created
based on their experiences. They can then go to a website,
http://my.thetech.org, and enter their number to see their page. (If you
want so see a sample page enter "E004010001FCE771" without the quotes in
the box on that page.)

We have been tracking the percent of tags that are used to access
webpages after a visit (currently 14%). But, we have no benchmark info
for comparison.

We would be very interested to learn about others' experiences.

Susan B.F. Wageman
Director, Tech Challenge Learning Programs
The Tech Museum of Innovation     [log in to unmask]
145 W San Carlos St.              408-795-6303
San Jose, CA  95113               fax 408-279-7167
http://www.thetech.org/

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More information about the Informal Science Education Network and the
Association of Science-Technology Centers may be found at http://www.astc.org.
To remove your e-mail address from the ISEN-ASTC-L list, send the
message  SIGNOFF ISEN-ASTC-L in the BODY of a message to
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