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Subject:
Re: What's in a name?
From:
Matthew White <[log in to unmask]>
Reply To:
Informal Science Education Network <[log in to unmask]>
Date:
Wed, 27 Jan 2010 16:52:01 -0500
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ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
*****************************************************************************

What Jeff said. Title test.

Museum/Science Center professionals are not your core or potential visitors. No matter how popular a title is around the charette or committee table, that doesn't mean your audience will like it, gain the necessary information from it, find it on a map, remember it, or react to it the same way your colleagues do. 

And title tests are relatively easy and you usually get a good sense of where things are going early in the process.

Matt White


On Jan 27, 2010, at 11:24 AM, Jeff Courtman wrote:

> ISEN-ASTC-L is a service of the Association of Science-Technology Centers
> Incorporated, a worldwide network of science museums and related institutions.
> *****************************************************************************
> 
> Assuming your audience cares, why not informally test your top five with people who visit?
> 
> A long time ago, our team went through a naming exercise with a company who specialized in such things (pro bono) of course.....If I remember correctly, we put all the ideas (from brainstorming) on the table on note cards, then went through an iterative process where everyone got a set number of votes each round.  Rather than each person deleting names they didn't like, you chose, say, the 3 you liked best. So it took the most 'positives' for a name to stay in a round.  It was surprising how well it worked - no one had veto over just one idea and what we came out with was consensus.....It was a very positive way to go about it!
> 
> I'm sure I've got the process a bit muddled - so if someone can fill in the blanks for this kind of process, please do!
> 	
> 
> 
> 
> 
> ***********************************************************************
> For information about the Association of Science-Technology Centers and the Informal Science Education Network please visit www.astc.org.
> 
> Check out the latest case studies and reviews on ExhibitFiles at www.exhibitfiles.org.
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For information about the Association of Science-Technology Centers and the Informal Science Education Network please visit www.astc.org.

Check out the latest case studies and reviews on ExhibitFiles at www.exhibitfiles.org.

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