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Incorporated, a worldwide network of science museums and related institutions.
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Jeff, Steve Jobs made a similar point about evaluation is this quote from 1998:

"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."



On Oct 25, 2011, at 4:17 PM, Jeff Rosenblatt wrote:

> From a day to day perspective, I seek out informal exhibit evaluation from my staff, other exhibit fabricators, students, and most of all from the general public.  To overly institutionalize exhibit evaluation into a formal process would surely stifle the creative process.  It is this creative process and the end result of new, innovative exhibit designs that truly make science centers such a unique public draw.  To be creative in this process one must take risks, and often the success one achieves is not defined by a standardized set of tests, rules, or somebody else's evaluation.
> 
> To see the power of this creativity simply look to what the Maker Movement has become over the past 6 years, and look to what the amazing City Museum in St. Louis has achieved.  Neither of these endeavors were defined by standard exhibit evaluation models, yet both of them have achieved a vaulted social status which lies somewhere very near to the science center profession we call home.
> 
> Jeff Rosenblatt
> Director, Science City & Gottlieb Planetarium

Chuck Howarth, Vice President
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