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Incorporated, a worldwide network of science museums and related institutions.
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Dante,
Bishop Museum did a very elaborate, full color 40 page education guide till recently - this year we did a six page, basic brochure to promote our programs and to drive traffic to our web site, and then invested more time in creating a web site that would give detailed info on program topics, standards alignments etc.
http://www.bishopmuseum.org/education/education.html
It's too early to assess the full set of benefits and drawbacks to the new format, but I do like the fact that we can update the online information quickly (if a last-minute exhibit opportunity comes along, for instance).
Mike
Mike Shanahan
Director of Education, Exhibits and Planetarium
Bishop Museum
1525 Bernice Street
Honolulu, HI 96817
Office: (808) 847-8235
Cell: (808) 386-1419
Fax: (808) 847-8250
[log in to unmask]
www.bishopmuseum.org
-----Original Message-----
From: Informal Science Education Network [mailto:[log in to unmask]] On Behalf Of Dante Centuori
Sent: Tuesday, July 27, 2010 2:52 AM
To: [log in to unmask]
Subject: Field Trip guides--paper or electrons?
ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
*****************************************************************************
It is that time of year again-when institutions like ours are getting their big Field Trip guides off to the printers! Thinking ahead, I was wanting to get an idea of how other places are starting to "go digital" with their school audience. Here, we have found that our general public and family audiences are more responsive (camps registrations are almost all online, e-blasts and e-newsletters have high click-through rates, etc.) and we have cut back somewhat our reliance on print-brochures for those audiences.
But for schools, rather than a shift, there seems to be a split community-there is a cluster of teachers and schools that are shifting electronically and another peak that still needs and wants brochures. We don't want to lose audiences by "forcing them" to use e-mail and the internet. Of course, eventually everyone will have to shift, but I see a few years ahead of us where there is still this grey zone of a split user habit in the school systems. Yet I don't want to essentially double our efforts during this time.
Are other regions seeing something like this? Have you pushed more electronically on your schools audience? I don't think the physical brochure will go away; we're just trying to figure out the balance. With so many digital options and web pages getting more robust, the days of blanketing your region with a gazillion brochures to see what sticks are over (certainly with almost annual postage hikes!).
Consider this a call to share best practices in field trip brochure distribution.
Thanks,
Dante
Dante Centuori
Director of Creative Productions
Great Lakes Science Center
601 Erieside Ave.
Cleveland, OH 44114
216.696.2098 P
216.696.3472 F
www.GreatScience.com<http://www.greatscience.com/>
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For information about the Association of Science-Technology Centers and the Informal Science Education Network please visit www.astc.org.
Check out the latest case studies and reviews on ExhibitFiles at www.exhibitfiles.org.
The ISEN-ASTC-L email list is powered by LISTSERVR software from L-Soft. To learn more, visit
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