ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
*****************************************************************************
Julia,
It's not just how to advertise to them, it's about what you offer. I
suspect art museums are better at this than the rest of us.
Beryl
>ISEN-ASTC-L is a service of the Association of Science-Technology Centers
>Incorporated, a worldwide network of science museums and related institutions.
>*****************************************************************************
>
>Speaking of marketing (which by the way a lot of people in the NFP
>world seem to think this is a dirty concept; I am whooly of the
>opinion that *everything* benefits from marketing, and in today's
>world, it's not just a good idea, but a necessity...we could all
>stand to take a few lessons from the FP world, as they spend
>millions of dollars on 30 second spots that excel at grabbing and
>keeping attention; isn't this exactly what we want to do, minus the
>millions of bucks?) how are you increasing your appeal to young
>adults?
>
>We're all pretty good at reaching families, school groups, and
>teens, but how about people like me? A young thirty-something, no
>kids, not married, looking for something hip to do for the evening?
>
>I attended "Earth Dance" at the Oakland Museum (they cover natural
>history, not-so-natural history, and art) this past Friday night, an
>environmental film festival followed by hippie food (hey, we're in
>the Bay Area) and a DJ. It's fabulous that museums are being
>brought out of the "stuffy" realm! In the longer term, these nights
>seek to hook future donors, but in the Right Now, they're a great
>way to repackage the concept of "the museum," establishing the idea
>that a museum can be a vibrant, changing place
>
>Art museums around the country are establishing "young membership"
>circles, and the Exploratorium was experimenting with themed arts
>nights, but how about the rest of us, where the "arts" may not be as
>obvious in what we do? How can we become more relevant to young
>adult audiences?
>
>
>
>--
>Julia E. Berger
>Lawrence Hall of Science
>Science Education Specialist
>Stay Tobacco Free!
>510-642-7493
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>
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--
Beryl Rosenthal, Ph.D.
Director of Exhibitions and Public Programs
MIT Museum
265 Massachusetts Ave.
Cambridge, MA 02139
Tel: 617-452-2111
Fax: 617-253-8994
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"A great place to explore ideas, invention, and innovation:
http://web.mit.edu/museum"
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More information about the Informal Science Education Network and the
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To remove your e-mail address from the ISEN-ASTC-L list, send the
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