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Stephen Bitgood has an article entitled AN ATTENTION-VALUE MODEL OF MUSEUM 
VISITORS that is recently available on the CAISE website. This article 
provides a theorectically based view of engagement that I found very useful. 
He references some of his previous work and that of other, Charlie.

http://caise.insci.org/uploads/docs/VSA_Bitgood.pdf

I think this is a really valuable contribution to our thinking on this topic 
and directly applies to observation of visitors.

Best Regards,

Carey

Carey Tisdal
Tisdal Consulting
[log in to unmask]
314-496-9097 

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