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Subject:
From:
Charlie Carlson <[log in to unmask]>
Reply To:
Informal Science Education Network <[log in to unmask]>
Date:
Mon, 6 Dec 2010 10:15:29 -0800
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ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
*****************************************************************************

Please post the results of your research and refs.  I love this kind of stuff.
Thanks,
Charlie
On Dec 6, 2010, at 9:43 AM, David Savory wrote:

> ISEN-ASTC-L is a service of the Association of Science-Technology Centers
> Incorporated, a worldwide network of science museums and related institutions.
> *****************************************************************************
> 
> Length of time spent at an exhibit is a very rough guide to the "depth of the engagement" which is what you really want to know. Google "Chantal Barriault" who has developed a nice behavioural rubric you can use to figure out how people are using your stuff.
> 
> David Savory
> Science World Vancouver
> ________________________________________
> From: Informal Science Education Network [[log in to unmask]] On Behalf Of Elliker, John [[log in to unmask]]
> Sent: December 6, 2010 9:00 AM
> To: [log in to unmask]
> Subject: Re: Exhibition Visitor Observation
> 
> ISEN-ASTC-L is a service of the Association of Science-Technology Centers
> Incorporated, a worldwide network of science museums and related institutions.
> *****************************************************************************
> 
> Leah -
> One thought about measuring observation: create your own standard and then segment the findings - for example, if you can read (moderately slowly) an entire label in 30 seconds, measuring those who give it a cursory glance and move on(less than 20 secs), read but don't think about it (20-40 secs) and read + think (over 40 secs) may give you a better result for determining if the label is effective in capturing attention.
> 
> John Elliker
> Special Projects/Battleship Wisconsin Project Mgr
> Nauticus, Norfolk, VA 23510
> 757-664-1033
> 
> 
> -----Original Message-----
> From: Informal Science Education Network [mailto:[log in to unmask]] On Behalf Of Leah Fox
> Sent: Monday, December 06, 2010 11:26 AM
> To: [log in to unmask]
> Subject: Exhibition Visitor Observation
> 
> ISEN-ASTC-L is a service of the Association of Science-Technology Centers
> Incorporated, a worldwide network of science museums and related institutions.
> *****************************************************************************
> 
> We are completing our first-ever extensive visitor observation for a
> special exhibition that pilots many new interpretive tools including
> video kiosks, illustrated tabbed booklets, flip labels, audio tours, and
> touchable examples. One of the ways we are capturing how people are
> using each exhibit is through observing security camera footage and
> recording the amount of time visitors spend looking at the art,
> conversing with each other, reading labels, audio tours, and interacting
> with special interpretation.
> 
> We are all very excited to learn as much as we can from the data and
> I've been analyzing it in a number of different ways. A couple of
> questions for those who have done this type of evaluation:
> 
> 1. Are there any benchmarks out there for the amount of time people
> typically spend engaging with works of art and special interpretation?
> 2. When calculating the raw data of the amount of time people spend,
> say, reading a label, do you measure the mean average, median, or mode?
> For example, one analysis I found for an exhibit was: 53.3% read the
> wall label and spent an average of 31 seconds doing so. I got to 31
> seconds because most people spent between :11 and :29 seconds, but one
> person spend 1:30 which raised the mean average. Thoughts?
> 
> Thank you!
> Leah
> 
> Leah Fox, Director of Public Programs
> Currier Museum of Art
> 150 Ash Street
> Manchester, NH 03104
> 603.669.6144 x119
> 
> Visit our Online Curriculum for Educators at
> http://curriculum.currier.org.
> 
> 
> ***********************************************************************
> For information about the Association of Science-Technology Centers and the Informal Science Education Network please visit www.astc.org.
> 
> Check out the latest case studies and reviews on ExhibitFiles at www.exhibitfiles.org.
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> ***********************************************************************
> For information about the Association of Science-Technology Centers and the Informal Science Education Network please visit www.astc.org.
> 
> Check out the latest case studies and reviews on ExhibitFiles at www.exhibitfiles.org.
> 
> The ISEN-ASTC-L email list is powered by LISTSERVR software from L-Soft. To learn more, visit
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> ***********************************************************************
> For information about the Association of Science-Technology Centers and the Informal Science Education Network please visit www.astc.org.
> 
> Check out the latest case studies and reviews on ExhibitFiles at www.exhibitfiles.org.
> 
> The ISEN-ASTC-L email list is powered by LISTSERVR software from L-Soft. To learn more, visit
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Charles Carlson
Senior Scientist
exploratorium
3601 Lyon St.
San Francisco, CA 94123
[log in to unmask]
Tel:   415-561-0319
Fax:  415-561-0370

Skype: sciskypecharlie
MobileMe: [log in to unmask]
Twitter: charliec53











***********************************************************************
For information about the Association of Science-Technology Centers and the Informal Science Education Network please visit www.astc.org.

Check out the latest case studies and reviews on ExhibitFiles at www.exhibitfiles.org.

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