Thanks to John for making these notes, as I didn't get to watch the show.
My thoughts? Doe any of these people live in your neighborhood? Contact these people and share copies of the SHA, AIA, SAA, RPA, and other letters with them. I had time to research three of these companies, in bold:
> Consider this list: Verizon, iPhone S, Nationwide, GEICO, Mazda, Acura, Volvo,
> Sam Adams, Heineken, and CSX Rail
Apple:
Philip w. Schiller
Senior Vice President
Worldwide Marketing
Corporate Address
Apple
1 Infinite Loop
Cupertino, CA 95014
http://www.apple.com/pr/bios/philip-w-schiller.html
Volvo Public Affairs Contact Us
Volvo Cars of North America, LLC
1 Volvo Drive
Rockleigh
NJ
07647
United States
Phone: 1-800-970-0888
Geno Effler
Contact For: United States
Title: Vice President, Public Affairs
Department: Public Affairs
Company: Volvo Cars of North America, LLC
Street: 1 Volvo Drive
Zip Code: 07647
City: Rockleigh, NJ
Country: United States
Phone: +1 201-784-4670
Mobile: -
Fax: -
E-mail: [log in to unmask]
Laura DiStefano
Contact For: United States
Title: Corporate Communications Manager
Department: Public Affairs
Company: Volvo Cars of North America, LLC
Street: 1 Volvo Drive
Zip Code: 07647
City: Rockleigh, NJ
Country: United States
Phone: +1 201-767-4834
Mobile: +1 201-245-8426
Fax: -
E-mail: [log in to unmask]
Jawanza Keita
Contact For: United States
Title: Manager
Department: Technology and Product Communications
Company: Volvo Cars of North America, LLC
Street: 1 Volvo Drive
Zip Code: 07647
City: Rockleigh, NJ
Country: United States
Phone: +1 201-784-4671
Mobile: -
Fax: -
E-mail: [log in to unmask]
Nora Hanson
Contact For: United States
Title: Coordinator
Department: Press Fleet Manage
Company: Volvo Cars of North America, LLC
Street: 1 Volvo Drive
Zip Code: 07647
City: Rockleigh, NJ
Country: United States
Phone: +1 760-438-2307
Mobile: -
Fax: -
E-mail: [log in to unmask]
Heineken USA
Lesya Lysyj
Chief Marketing Officer
Lesya Lysyj was appointed to Chief Marketing Officer (CMO) at Heineken USA in February 2011. Lysyj is responsible for developing long-term marketing strategies for the Heineken USA beer portfolio; overseeing Heineken USA’s consumer centric marketing activities and social media initiatives and ensuring that the company effectively engages with its adult consumers at all touch points.
http://www.heinekenusa.com/people_ll.aspx
http://www.linkedin.com/pub/lesya-lysyj/10/203/507
Heineken USA Corporate Office
360 Hamilton Avenue
Suite 1103
White Plains, New York 10601
Telephone: 914.681.4100
Heineken USA Marketing and Innovation Center
245 Park Avenue
40th Floor
New York, NY 10167
Telephone: 212.338.4880
Heineken USA Northeast Region Office
360 Hamilton Avenue
Suite 1103
White Plains, New York 10601
Telephone: 914.681.4100
Heineken USA Southeast Region Office
3343 Peachtree Road
Suite M-20
Atlanta, GA 30326
Telephone: 404.231.6300
Heineken USA Central Region Office
1901 Butterfield Road
Downers Grove, IL 60515
Telephone: 800.811.4967
Heineken USA Western Region Office
3780 Kilroy Airport Way
Suite 500
Long Beach, CA 90806
Telephone: 800.801.8411
Heineken USA Washington Office
1850 M Street, NW Suite 570
Washington, DC 20036
Telephone: 202.736.1333
Hillary Johnson
Community Relations Manager at Heineken USA
Greater Atlanta Area Consumer Goods
http://www.linkedin.com/in/hillaryajohnson
On Feb 29, 2012, at 11:59 AM, [log in to unmask] wrote:
>
> Debriefing on the first episodes of "diggers" TV Shows from ACRA-L.
> Mike Polk
> Sagebrush Consultants
> Ogden, Utah
> -----Original Message-----
> From: [log in to unmask]
> [mailto:[log in to unmask]] On Behalf Of Doershuk, John F
> Sent: Wednesday, February 29, 2012 8:51 AM
> To: [log in to unmask]
> Subject: ACRA-L - Report on National Geographic Channel "Diggers"
> Dear Colleagues:
> I watched both of the 30-minute episodes of "Diggers" broadcast yesterday
> evening, although I barely made it through the second half-hour as I found
> it becoming repetitively boring (and chock full of ads -- more on these,
> below). The show is typical Natl Geo style -- beautiful locations, good
> camera work, well-edited. But the "stars" -- the self-styled "Ringmaster" and
> "King George," are buffoons-I shouldn't doubt that serious metal detecting
> folks will not appreciate the caricatures. These two spend a great deal of
> camera time relating their enthusiasm for finding "juice," "nectar," and
> "roundness," all their terms for the buried "treasure" they excitedly dig up. I
> didn't think their "discovery rush" translated all that well despite their
> over-the-top efforts to whip the audience into a pot-hunting frenzy.
> There's also plenty of reality TV side-show antics, such as silly bets between
> the two-e.g., who comes up with the oldest item-leading to the loser having
> to complete a du
> mb stunt like riding a bicycle off a dock into a freezing cold lake while
> in drag or licking a jellyfish washed up on the beach (I kid you not).
> Happily, there was zero mention of archaeology or science, and no effort
> at all trying to legitimate this activity as anything remotely educational
> or additive to general knowledge. The term "artifacts" was never used and
> "context" or why it's important was never brought up. The most damaging
> thing, I think, about this show is that no effort was made to document where
> anything came from or discussion of associations-each discovered item was
> handled piece-meal. Of course, "the past" and "history" were repeatedly invoked
> as cool, interesting, but ultimately, simply a source of cash. In the
> first two minutes, the tone was set and the rest of the dialogue was
> unwavering: "we're obsessed," "a thousand ways to cash in," "wild west loot -- we're
> going to get digging" [the first episode started in Montana -- "Old
> territorial prison grounds"], "so join the search," "let's plunder this pokey." On
> and on.
> This show is 100 percent metal detecting with digging limited to
> near-surface garden troweling -- although one piece (from a South Carolina
> plantation setting), had them unearthing an item from almost a foot below the
> surface. The show was very scant on details about where they were collecting,
> although terms like "we were invited" and the "the owner wants us to find"
> were carefully inserted. The first episode was shot in Montana -- as noted at
> the old territorial prison where the "director" expressed the hope they
> would find "graves" as rumor holds that some inmates were interred on the
> grounds (they weren't able to locate any). Then they switched locations to a
> large private ranch (Chevallier). The second episode was set in South
> Carolina, first on James Island, "scene of many Civil War battles," and then a
> brief stint on a beach of undisclosed location where modern coins and a ring
> were found, and then to Fenwick Plantation where Revolutionary War and War
> of 1812 buttons,
> bullets, and coins were recovered. Having spent the past two years in an
> (on-going) struggle to preserve against planned development the only War of
> 1812 battlefield known in Iowa, it turned my stomach to see these two
> cavalierly pock-marking what was clearly a battlefield context with good
> integrity, selectively removing the metal items they happened to detect-there
> wasn't even a semblance of concern shown for the benefits of being systematic.
> In each episode, they pocket their take -- no mention of showing or sharing
> with landowners, and then they sell some and the rest is apparently kept,
> although again no mention is made of recording provenience or any such
> concerns. There was a disclaimer added at the end of the episode about
> following local regs and getting landowner permission. This hardly mitigates the
> main message of the programming that comes through loud and clear: the past is
> there for the taking, help yourselves like we do, preservation isn't even
> worth talking
> about.
> Cash, in the end, is what this show is about on two parallel levels. First
> (and foremost re why made and shown) it's about advertising revenue.
> Consider this list: Verizon, iPhone S, Nationwide, GEICO, Mazda, Acura, Volvo,
> Sam Adams, Heineken, and CSX Rail -- these are the majors. What strikes me
> as especially telling is that the personas Ringmaster and King George
> project is anything but a Heineken-drinking, Volvo-driving, iPhone-using
> demographic. I'm not sure what to make of the combination of bozo-behavior on a
> seemingly respectable, education-oriented channel like Natl Geo, but maybe we
> are witnessing the descent of Natl Geo into the realm of unabashedly
> "whatever" programming. For the moment, they are a preferred venue for Heineken
> and Volvo, but maybe in a year or two it will be Bud Light and Chevy.
> Secondly, the expressed driving motivation for Ringmaster and King George is the
> cash value of the items they recover, plain and simple. I thought I might
> learn something about the how-to aspect of metal detecting, pros and cons
> of different equipment, etc., but this really wasn't the point any more than
> being concerned about adversely impacting nonrenewable resources was the
> focus. Ironic that both CSX Rail and Mazda ran ads focused on the importance
> of preserving the environment -- CSX promotes "Nature is spectacular --
> let's keep it that way" while Mazda tied themselves to "The Lorax" movie that
> is recently out (or about to be released).
> To close this overly lengthy report, I'll never intentionally watch this
> program again as there is simply nothing of value to it, not even mindless
> entertainment. I hope this is the general response, and Natl Geo drops it.
> After all, they can readily profit from their programming like "Doomsday
> Preppers" or "American Weed."
> John Doershuk
> State Archaeologist
> University of Iowa
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