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Subject:
From:
Margaret Mikulska <[log in to unmask]>
Date:
Wed, 19 Dec 2001 22:09:35 -0500
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Donald Satz wrote:

>Does anyone, maybe Kevin Sutton, have any idea why these stores consider
>it the bright thing to continue reordering the same inventory over and
>over and over? It appears to me to be a totally ignorant and short-sighted
>policy.  Simply ordering more of the same stuff because you sold it
>previously is not good planning when the items in question do not have
>mass appeal.  Or maybe I'm missing some piece of the puzzle.

I find it quite reasonable:  when they see that a title sells, they order
more of it.  To the extent that classical music has mass appeal, Bach organ
works have it.  Is there no "customer comments box" where you can drop a
note to the management at you Borders store?

-Margaret Mikulska
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