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Date: | Fri, 28 Dec 2001 17:22:59 -0600 |
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Bert Bailey wrote:
>Replying to Don Satz's puzzlement, Margaret Mikulska suggested:
>
>>I find it quite reasonable: when they see that a title sells, they
>>order more of it. To the extent that classical music has mass appeal,
>>Bach organ works have it.
>
>This might be sensible if there were a sizable CM audience. But we all
>know that CM doesn't.
>
>I think Don had it right the first time: there's something wrong with
>current practices. Yet, annoying or daft as it is, it's not likely to
>change. An out-and-out misunderstanding or a very weak grasp of what's
>being sold is at play with CM. The logic is not, and could never be,
>like what works for selling fruit or pop music CDs: what sells oranges
>or Eminem doesn't hold for CM, since the numbers are all different.
I believe it is changing getting worse, and I believe the industry will
continue to suffer for it. I agree completely that the numbers are indeed
different.
Karl
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