The retail price for retail honey can and should bee watever the market
will bear.Supermarket prices are generally lower than specialty stores
with health food stores higher than them all.The maximum price will vary
with different clientel and area.less in rural areas more in large
cities.The difference being in transport costs and general
availability.more of a supply and demand type of marketing is required.
try to sell early harvests or leftover honey from the year before at
retail prices in small containers and as this market slows sell the rest
on the wholesale market.
I personally know of a fellow beekeeper who sold several thousand pounds
of honey at $0.85 per lb. U.S. this year..........go figure:)  labor
costs drastically increase as container sizes decrease,so naturally
price goes up.and how far is entirely up to what your customers are
willing to pay.if you charge $3.00 lb. and you can't sell your goods you
will ultimately end up lowering your prices until you move your product.
 
 
                                             hope everyone had a good
year!!!!!!