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Date: | Sun, 19 Oct 1997 11:00:04 +0100 |
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I haven't seen them. I don't need to. The only reasons Ford would publish
information praising Chevrolet would be 1) because Ford is working to put
itself out of business, 2) because the praise has messages hidden in it
that actually undermine Chevy without the reader recognizing it, making the
ultimate purchase of a Ford more likely than ever, or 3) because by putting
out a very small amount of fully Chevy-supportive literature, Ford can lure
the reader into thinking that *some* of its material is wholly
Chevy-supportive and thus increase its chances of slipping some negative
information past the reader at a later date, again with an ultimate goal of
selling Fords.
The folks at Ford have spent mega-bucks figuring out how to do all this. I
haven't even had a half-day seminar in marketing. There's no possible way
I can out-reason them. My only hope of *knowing* that I'm providing
reliably positive Chevy info is to get it from a Chevrolet dealership and
not traffick at all with Ford.
Any time you're wondering whether to use certain materials, films,
conference or luncheon invitations, just substitute brand names from *any
other field*, and see if it makes sense to get your information from the
source that's offering it.
Diane Wiessinger, MS, IBCLC, LLLL Ithaca, NY
with deepest apologies to Ford and Chevrolet, chosen at random since we
don't own either one
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