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Sorry I'm late to this party, and apologies if what I'm about to say has already been covered.

Ten years ago, Jay Rounds wrote a wonderfully insightful article about evaluation for Museum News, titled "Measure for Measure."

http://www.aam-us.org/pubs/mn/MN_JA01_EvaluatingExhibitions.cfm

In it, he argues that evaluation is a good thing, as far as it goes.  It gets into trouble, however, when it is pushed into areas it is not designed to handle -- including, if memory serves, some of the areas Charlie has mentioned.

Eugene Dillenburg
Exhibit Developer
Science Museum of Minnesota

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