ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
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Thought you all might enjoy this read from the NYT on QR codes at
Fashion Week- actually, it covers a wide use of them in museums,
commercial, TV, fashion, advertising and so on:
http://www.nytimes.com/2011/09/22/fashion/qr-codes-provide-information-when-scanned.html
With regards to Museums:
"It could be a conversationalist’s nightmare, but a multi-tasker’s
dream. As Ms. Lewis of the QR Media Group put it: “Who has time to
give out all of that information?”
and
"Many people, however, ignore the codes. So far, QR codes are mainly
scanned by men (60.5 percent of QR code scanners) with a household
income of $100,000 or more..."
I think they're great and can be used well- except for the BIG fact
that not everyone has one which creates a digital divide in museums.
They are soon going to be as ubiquitous as a bar code, but I can't
read that with my phone. And I'm not sure I want to.
.
Maria Mortati
.
(415) 235-8994
[log in to unmask]
.
site: http://www.mortati.com
blog: http://sfmobilemuseum.blogspot.com
.
>>> -----Original Message-----
>>> From: Informal Science Education Network [mailto:[log in to unmask]
>>> ] On Behalf Of Lynn Cole
>>> Sent: Thursday, September 22, 2011 11:10 AM
>>> To: [log in to unmask]
>>> Subject: QR codes
>>>
>>> ISEN-ASTC-L is a service of the Association of Science-Technology
>>> Centers Incorporated, a worldwide network of science museums and
>>> related institutions.
>>> *****************************************************************************
>>>
>>> Hello colleagues,
>>>
>>> We are exploring the use of QR codes for the Children's Library
>>> Discovery Center.
>>>
>>> We'd be interested in how others are using them and what sort of
>>> response you see from visitors.
>>>
>>> Can anyone recommend code generators? there are so many to choose
>>> from. Does anyone know if there any out there that provide a user
>>> count?
>>>
>>> thanks for your input.
>>>
>>> Lynn Cole
>>> Children's Library Discovery Center
>>> Queens Library
>>>
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>
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Check out the latest case studies and reviews on ExhibitFiles at www.exhibitfiles.org.
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