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Incorporated, a worldwide network of science museums and related institutions.
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As we are only a little over a year old, last year was our first printed Educator Resource Guide. This year, we are totally going away from printing it out and have put everything into a pdf (this allows us to change it, and also add more information into the actual document. We are not limited to printing costs.) This also allows us to add and use links for each of our programs to our curriculum packages which we have for almost every program.
However, We will be sending out a post card to guide teachers to the website to view the resource guide.
Of course we are hoping it will be a complete success. Whether or not those who still need the paper brochures will use the online version has yet to be seen.
Michael Ross
Program Educator
Connecticut Science Center
250 Columbus Boulevard
Hartford, CT 06103
direct: (860) 520-2104
www.CTScienceCenter.org | (860) SCIENCE
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-----Original Message-----
From: Informal Science Education Network [mailto:[log in to unmask]] On Behalf Of Dante Centuori
Sent: Tuesday, July 27, 2010 8:52 AM
To: [log in to unmask]
Subject: Field Trip guides--paper or electrons?
ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
*****************************************************************************
It is that time of year again-when institutions like ours are getting their big Field Trip guides off to the printers! Thinking ahead, I was wanting to get an idea of how other places are starting to "go digital" with their school audience. Here, we have found that our general public and family audiences are more responsive (camps registrations are almost all online, e-blasts and e-newsletters have high click-through rates, etc.) and we have cut back somewhat our reliance on print-brochures for those audiences.
But for schools, rather than a shift, there seems to be a split community-there is a cluster of teachers and schools that are shifting electronically and another peak that still needs and wants brochures. We don't want to lose audiences by "forcing them" to use e-mail and the internet. Of course, eventually everyone will have to shift, but I see a few years ahead of us where there is still this grey zone of a split user habit in the school systems. Yet I don't want to essentially double our efforts during this time.
Are other regions seeing something like this? Have you pushed more electronically on your schools audience? I don't think the physical brochure will go away; we're just trying to figure out the balance. With so many digital options and web pages getting more robust, the days of blanketing your region with a gazillion brochures to see what sticks are over (certainly with almost annual postage hikes!).
Consider this a call to share best practices in field trip brochure distribution.
Thanks,
Dante
Dante Centuori
Director of Creative Productions
Great Lakes Science Center
601 Erieside Ave.
Cleveland, OH 44114
216.696.2098 P
216.696.3472 F
www.GreatScience.com<http://www.greatscience.com/>
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For information about the Association of Science-Technology Centers and the Informal Science Education Network please visit www.astc.org.
Check out the latest case studies and reviews on ExhibitFiles at www.exhibitfiles.org.
The ISEN-ASTC-L email list is powered by LISTSERVR software from L-Soft. To learn more, visit
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To remove your e-mail address from the ISEN-ASTC-L list, send the
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