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Franks dead, leave him out of this....
Just kidding, well he is really dead, isn't he?
But the point should be taken to mean that focus groups are just one tool we use and like any tool they can be misused or give false readings. I've sat through a few that got pretty darn ugly. But you have to sort through what gets said and what was really meant. And you certainly do not have to take everything said to heart. I would try and decide what you want to learn and develop a fine focus around that. Too broad and it becomes a gripe/love session. Too focused and the participants sit quietly and you get no extra input.
Consider asking about Operations: hours, services, facility, etc. Or exhibits: topics, activity levels, age levels, etc. Programs: camps, daily activities, story time, tots time, etc.
Don't ask about cost of admissions (it will be unreal what you hear) and don't ask something totally open-ended such as "What exhibits would you like us to have?" Again find a focus for the focus group and stick to it.
Erich Rose
Erich Rose Design
807 The Living End
Austin, TX 78746
512-626-9930; [log in to unmask]
On Dec 4, 2009, at 10:39 AM, David Savory wrote:
> ISEN-ASTC-L is a service of the Association of Science-Technology Centers
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>
>
>
>> They are wonderful for getting at what your audience wants as opposed to what you think they want (or what YOU want!).
>
>
> Would Frank Oppenheimer agree?
>
> David Savory
> Community Extensions Program Developer and Exhibit Curator
> Science World British Columbia
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