Both companies make the claim that their addition of DHA/ARA to formula 
advances infant vision and brain development.  This claim is made under the 
assumption that, since breastmilk contains DHA/ARA, their manufactured 
versions of these nutrients will do the same.  My understanding is that there is 
no conclusive evidence to support this claim and they are misleading the 
consumer.  They make claims that they are 'more like breastmilk', even to the 
point that many consumers believe that they are made from human milk.

This is my thought on the matter, but I don't feel I know enough about it (or 
have evidence to back it up) to write an effective letter.  I too would like 
guidance in writing a complaint.

I've had a silly advertising idea in my head for some time, and would love to 
present our nursing staff with a funny sales pitch for "Mama-lac".  
This 'product' beats the competition in every area, including the convenient, 
attractive, and eco-friendly packaging!

Julie Conaway, RN, IBCLC
Missouri, USA

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