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Peter Sandman has dome some interesting work on risk, I've heard him
talk a couple times and he makes some interesting arguments that can
impact how we communicate risk to general public audiences.
Here's a quote from his website that gives a taste of his work:
"In the mid-1980s I coined the formula “Risk = Hazard + Outrage” to
reflect a growing body of research indicating that people assess risks
according to metrics other than their technical seriousness: that
factors such as trust, control, voluntariness, dread, and familiarity
(now widely called “the outrage factors”) are as important as
mortality or morbidity in what we mean by risk."
<psandman.com>
- Len
--
Len Adams
Health Promotion Specialist
Tacoma-Pierce County Health Dept.
3629 South D Street, MS:315
Tacoma, WA 98418-6813
253 798-6129
Any word you have to hunt for in a thesaurus is the wrong word. There
are no exceptions to this rule.
- Stephen King
>>> On 9/22/2008 at 3:41 PM, in message
<[log in to unmask]>,
Anders
Liljeholm <[log in to unmask]> wrote:
> ISEN-ASTC-L is a service of the Association of Science-Technology
Centers
> Incorporated, a worldwide network of science museums and related
> institutions.
>
****************************************************************************
> *
>
> The Science of Fear, by Daniel Gardner, is a book that every science
> educator should read.
>
> http://www.powells.com/biblio/1-9780525950622-0
>
> Gardner lays out in an engaging manner how human psychology reacts to
> danger, or the idea of danger. We assess potential risks
instinctively based
> on a few rules that were well suited to the African savanna where it
evolved,
> but are a horrible match for mass communication technology.
>
> We react to stuff based on how familiar and common and good or bad it
seems,
> not how dangerous it actually is. And when we teach people about the
> scientific knowledge on risky things, we have to deal with these
emotional
> reactions.
>
>
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