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I'm pretty sure I've read very good reviews of this book recently. I 
fear I might have to buy a copy.

Anders Liljeholm wrote:
> ISEN-ASTC-L is a service of the Association of Science-Technology Centers
> Incorporated, a worldwide network of science museums and related institutions.
> *****************************************************************************
>
> The Science of Fear, by Daniel Gardner, is a book that every science educator should read.
>
> http://www.powells.com/biblio/1-9780525950622-0
>
> Gardner lays out in an engaging manner how human psychology reacts to danger, or the idea of danger.  We assess potential risks instinctively based on a few rules that were well suited to the African savanna where it evolved, but are a horrible match for mass communication technology.
>
> We react to stuff based on how familiar and common and good or bad it seems, not how dangerous it actually is.  And when we teach people about the scientific knowledge on risky things, we have to deal with these emotional reactions.
>
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-- 

           Wayne Watson (Watson Adventures, Prop., Nevada City, CA)

             (121.01 Deg. W, 39.26 Deg. N) GMT-8 hr std. time)
            
           "Truth is mighty and will prevail. There is nothing wrong
            with this, except that it ain't so."   -- Mark Twain
            
                    Web Page: <www.speckledwithstars.net/>

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For information about the Association of Science-Technology Centers and the Informal Science Education Network please visit www.astc.org.

Check out the latest case studies and reviews on ExhibitFiles at www.exhibitfiles.org.

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