I was not shocked to see that Mead Johnson funded the CD-ROM part of the 
NRP coursebook.  Its actually a great interactive, learning tool and they 
picked the best place for their brand name placement.  CHeck out the PDF 
attached and you can see the CD-ROM description(about 4rth page) and it 
mentions Mead Johnson Funding was provided.

A few years ago teaching BF class, I would hand out paperback copies of the 
AAP's Guidelines to Sucessful Breastfeeding.  Then I would ask everybody to 
notice the cute little bear with blanky that was almost waving up at us from 
the center, bottom front cover.  That is the Similac Bear, Ross Laboratories 
funded the printing of these books.

And then I would ask them, Why?  Why would a Multi-Billion dollar formula 
company actually fund the publication of our American Academy of Pediatrics 
Breastfeeding Guide???   

In other words, What is in it for them to do so??

Usually a great discussion would ensue about conflict of interest, follow the 
money, etc.  

So- thanks Similac- I got a great BF discussion topic off ya!

Mary Herrington, RN, IBCLC


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