If any Australian IBCLCs or ABA counsellors are feeling particularly 
prolific, letters can also be written to another online mothering site 
http://www.motherinc.com.au/ which is currently featuring a large ad 
across the first page for Toddler milks, which is the particular company's 
method of getting around the WHO Code and pretending to be benevolent 
under the heading "Feed their potential". Following the link in the ad 
takes you to the information that the toddler milk is step 3 in the 
nutrition program, etc etc. 

I was not successful in persuading them of the demerits of running such 
advertising. They believe they are providing helpful "information" to 
mothers. They said "funnily enough, it is the first time we have carried a 
formula milk ad..." I say it is not funny at all.

Iona Macnab BA(Hons) LLB, IBCLC, LLL
Aussie in Tokyo Japan
back on LACTNET to follow the SoP discussions after a long hiatus...great 
to be back!

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