A patent called "Methods and compositions for brightening the color of
thermally processed nutritionals," calls to me, whispering its wonders of producing
food in colors bright and cheerful.   Martha Stewart would be proud, no dull
brown and grey hues for our babies only whiter than white infant formula for
us.

This patent includes infant formula as well as adult enteral formulations.
This is an Abbott patent--no fanciful dream of some backwoods inventor.  Just
modern nutritional science at its brightest and best. The patent is a fun read
for those who want to understand why colors of food are very important in the
marketing of food products.  Maybe we can get some of this color brightening
stuff for mothers who think their milk is the wrong color---maybe I could patent
that idea?  What color should human milk be?  Definitely not red, too
blood-like, greys and browns, too drab.........hm I am into purple right now
(particularly as I am aging up)  Kids like purple--think of Barney and his popularity
some years ago.  My kids say I have no sense of humor but I think they are
wrong.  Nothing like a lutein patent to brighten up the day.
Valerie W. McClain, breastfeeding advocate,

patent # 6811801
"Methods and composition for brightening the color of thermally processed
nutritionals"
Nguyen, et al
Abbott Laboratories December 12, 2001

"SUMMARY OF THE INVENTION

In accordance with the present invention, it has been discovered that the
addition of lutein compounds to the nutritional mix prior to thermal processing
brightens the product and results in a more appealing color. Thermal processing
of liquid and powder nutritionals typically impart brown and gray hues to the
final color, which negatively impact the overall appeal of the nutritional.
The inventors have discovered that the lutein compounds eliminate the gray and
brown hues without imparting the relatively strong yellow color typically
associated with lutein compounds. Additionally, the nutritionals possess long-term
color stability."

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