Kim has reminded us of the crushing amount of infant formula marketing  
materials that are bombarding our new mothers. Even though the Code per se is  not 
legislated in the USA, there is a way to report these slimy marketing  
practices. Anyone can file a complaint with the Federal Trade Commission  regarding 
false and misleading advertising. Their webiste is _www.ftc.gov_ 
(http://www.ftc.gov)  where they have an on-line  complaint form. I have talked with the FTC 
and found out that this agency  typically does nothing about issues like ours 
until there are hundreds of  complaints. If the majority of people on Lactnet 
flooded the FTC with complaints  regarding specific marketing materials, plus 
asked the mothers they work with to  do the same, we might catch the 
attention of this agency. NABA continues to  catalog Code violations and will be 
conducting its third Code training workshop  July 1-2 at the La Leche League 
conference in Washington, DC. We are chipping  away at aspects of Code violations 
but could use some of the collective Lactnet  voices to help the FTC understand 
the scope of the problem.
 
Marsha Walker, RN, IBCLC
Weston, MA

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