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Subject:
From:
Michelle Meeks <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Thu, 3 Jun 2004 19:29:49 -0500
Content-Type:
text/plain
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In case the link deosnt work, this is the story appearing on Yahoo: 

KFC to End Ads Touting Healthfulness 
2 hours, 50 minutes ago  Add U.S. National - AP to My Yahoo! 
 
By BRETT BARROUQUERE, Associated Press Writer 

LOUISVILLE, Ky. - KFC can no longer claim that its fried chicken is
compatible with popular low-carb diets, federal regulators said Thursday in
settling complaints about the restaurant chain's ads. 
   
KFC also may not run advertisements saying that eating its food is healthier
than eating another food unless it can back the claims up scientifically,
the agreement with the Federal Trade Commission stipulates. 

The settlement stemmed from a complaint filed with the FTC by the Center for
Science in the Public Interest over two KFC television advertisements. KFC
pulled the ads in November. 

In one of the spots, a couple trying to begin eating healthier sits down
with a bucket of fried chicken. The other claims that two original-recipe
chicken breasts have less fat than a Whopper. Both briefly flash disclaimers
saying fried chicken is not low in fat, cholesterol or sodium. 

Michael Jacobson, executive director for the center, applauded the action
but said the decision was too little too late. The center also believes KFC
should be fined. 

"It stops the company from running ads it already stopped. That's not much
of a deterrent," he said. "There's no real cost other than the lawyers' fees
involved." 

KFC spokeswoman Bonnie Warschauer said the company believes the ads were
"truthful and factually accurate," but settled the case to avoid a lingering
dispute. 

"We're sorry if anyone may have misinterpreted these two ads ... that was
never our intent," she said. 

FTC Chairman Timothy J. Muris said the settlement is a signal to advertisers
that the commission will not tolerate "misleading advertisements" to
weight-conscious consumers. 

"For consumers to obtain healthier choices, we must make sure that companies
promote their products honestly," he said. 


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