About crib cards:

I took the formula crib cards to our marketing department, and suggested
they use the idea to advertise our medical center instead of formula. They
loved the idea, and designed a very cute card with our logo; now the cards
are printed in our print shop.

The cards have all the standard information on the front--mother's and
baby's name, date and time of birth, weight.  Our breastfeeding hotline
number is on the back, along with a congratulatory message and an
invitation to continue receiving care from one of our primary care
clinics.

I love using the formula companies' marketing ideas!  We did the same
thing with cooler bags for our NICU moms, putting our logo on the front.
It's a great idea, too.

Ginna Wall, MN, RN, IBCLC
Lactation Services Coordinator
University of Washington Medical Center
Box 356078; Seattle, WA  98195
206-598-6368; pager 663-8902; fax 598-7665

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