So, considering an exhibit title from the point
> of view of the promoter, who wants to appeal to as large a share of the
> population as possible, (and most of those people probably not involved in
> the work that eventually makes an exhibit possible), consider these two
> exhibit titles: (through their eyes, remember)
> "Splendors of Peru -- Pre-Columbian Treasures of the Incas"
> or
> "A Fascinating Exhibit of Pre-Columbian Artifacts"
>
> Impressions are formed quickly. The public's very first impression arrives in
> the form of an ad. Romantic wording and pleasing syntax fire the imagination.
>

i see that - but do we want to just exhibit artifacts or to tell a story about
the incas? the first is easy; the other's hard work but much more rewarding
in the long run...


geoff carver
http://home.t-online.de/home/gcarver/
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