ISEN-ASTC-L is a service of the Association of Science-Technology Centers Incorporated, a worldwide network of science museums and related institutions. ***************************************************************************** Wow. So far we museum professionals have responded to Charity's important question like a group wrestling fans. A good exhibit is anything that's big and showy regardless of its scientific integrity? Its success in teaching? Its innovative approach to its subjects? Its ability to blend complexity with clarity? All you need is big, unusual stuff to look at? This is not the answer I would expect from the people who are intimately familiar with the challenges we face when we try to present the results of scientific research to a general audience. Charity's mistake is to start with the question, "What makes a spectacular show". Why don't we offer this Masters candidate a breakdown of the elements of a successful exhibit. Once she understands how we answer that, maybe she can address the Madison Avenue question. Chris Musello ************************************** Check out AOL's list of 2007's hottest products. (http://money.aol.com/special/hot-products-2007?NCID=aoltop00030000000001) *********************************************************************** For information about the Association of Science-Technology Centers and the Informal Science Education Network please visit www.astc.org. Check out the latest case studies and reviews on ExhibitFiles at www.exhibitfiles.org. The ISEN-ASTC-L email list is powered by LISTSERVR software from L-Soft. To learn more, visit http://www.lsoft.com/LISTSERV-powered.html. To remove your e-mail address from the ISEN-ASTC-L list, send the message SIGNOFF ISEN-ASTC-L in the BODY of a message to [log in to unmask]