ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
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Jeff...
        Tom Krakauer did some work on this a number of years ago
before he retired from the N. Carolina Museum of Life and Science,
in Durham.  He developed a computer model that took many of the
demographic factors and made predictions of attendance.  He verified
it against a number of museums around the country.  ASTC use to
sell the model, but I'm not sure if they still do or not...

David

~~~~~~~~~~~~~~~~~~~~~~~~~~~
David Taylor
AHHA Museum Services
  "Now I Understand"
     (206) 363-8126
1560 NW Woodbine Way
    Seattle, WA 98177
   e-mail:   [log in to unmask]
http://www.AHHA-MuseumServices.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~

> From: jeff courtman <[log in to unmask]>
> Date: Tue, 18 May 2004 08:55:05 -0500
> To: <[log in to unmask]>
> Subject: market penetration

> speaking of statistics, does anyone know of data or research related to market
> penetration?  In other words, once you've identified your target audience, are
> there any useful comparisons to be made between audience size and penetration.
>
> I'm working with Artspace here in Shreveport, helping them to get their new
> space open.  I've got plenty of access to demographics, etc.  Although its a
> different animal from a science museum, i suspect the information would be
> helpful in establishing a baseline projection.
>
> Thanks for your help!
>
> Jeff Courtman
> Mind-Works
> 4026 Richmond Ave
> Shreveport, LA  71106
> 214.450.8872

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