ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
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I am interested in how science-technology centers manage audience research
and evaluation in their organizations when there is an individual or
department within the organization who consults, manages, oversees,
facilitates, and/or conducts audience research and evaluation studies for
the institution. I have noticed over the years that there are many different
approaches to this work. Recently, I have noticed that there seem to be more
science-technology centers with positions dedicated to audience research and
evaluation, although it may be that I am just paying more attention.

If you have an individual or department that is primarily responsible for
audience research and evaluation, would you please forward this survey to
the person who can best answer these questions? I will be happy to summarize
and share the responses.

1) Where in the organizational structure is the individual or department
that has responsibility for audience research and/or evaluation? Who does
the individual or department head report to?

2) What sort of audience research and/or evaluation is the individual or
department responsible for (exhibits, programs, marketing, other)? Is this
responsibility shared in any way with other staff in the organization?

3) What is the source of funding for this work--and who is responsible for
the budget?

4) How many staff (including volunteers and contractors) are responsible for
this work and what are their responsibilities? Are they full-time or
part-time, permanent or temporary?

Note: Please let me know if there is any information in your response that
you do not want me to share. Thanks.

Susan B.F. Wageman
Director, Tech Challenge Learning Programs
The Tech Museum of Innovation     [log in to unmask]
145 W San Carlos St.              408-795-6303
San Jose, CA  95113               fax 408-279-7167
http://www.thetech.org/

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